What does CANDELA mean?
In Cuba, candela can take many meanings, depending on tone and context. Candela can quite simply be used as an affectionate greeting, something similar to "Hi, sweetheart". Or it can refer to a particularly tasty plate of food. It can be an expression of wonder and awe, and it can be used to describe someone who is energetic, decisive, bold, or ambitious.
But we like to think of candela in the more literal sense—as a candle, a source of illumination bringing awareness to an island largely undiscovered by Americans, along with the warm welcomes unique to the Cuban people.
CUBA CANDELA seeks to shed light on Cuba by connecting Americans and Cubans through licensed travel programs to Cuba, sparking a cultural connection long overdue.